Custom Website Design

Now consider you are purchasing a physical shop or house! Then what are the parameters that you are likely to evaluate? Well, in general, you will be concerned about the physical dimensions, location & Locality (Which also decides the accessibility to the property), price, etc.

Similarly, for web assets, you must look for

• Technology: Since each web technology comes with its own pros and cons, there is no best or worst in this. Your goal and budget should be the only deciding factor.

• The site plan: Even though largely ignored, the site plan often greatly influences the value and ultimate success of a website. A poorly planned website with badly structured internal links can destroy the business potential of a website even before it is live! No matter how good the user interface & user experience is or how much money you spend on SEO, such websites will never generate web traffic or business.

• Content: The single most important part of any website is the text and image contents that it hosts. A website that has very little content or if the content is poorly written and designed, ridden with grammatical errors, spelling mistakes, and factual errors, or Copied (Plagiarised), downloaded (images) from other sources without paying due credit to the original source, search engines such as GOOGLE shall detect it in no time and punish it with low SEO score. As a result, you will find it impossibly difficult to generate any leads, sales, or subscriptions through such websites. Having a website with poor content is like having a gun without bullets or a car without fuel.

• Identifying The Best Proposal: Upon fulfilling the above three conditions a website can be considered to be SEO ready or SEO optimized. So before you go ahead and award your project to some website design company in Kolkata or elsewhere or to a  freelancer, do make sure that their offers include the above mentioned optimizations. 

• Enterprise & Domain Name: In contrary to usual belief, choosing the right name for a business or selecting the most appropriate domain name can be a very important part that greatly influences the chances of success in the digital campaign of your enterprise. Even though the matter of name selection may appear somewhat personal but it is not so. Instead, it takes hours of deliberation and research even for the experts to identify a business name or a website site domain that is ideal for your enterprise. Especially for a local business, choosing the correct business name can do a world of good for years to come. We offer a highly optimized digital profile creation service that takes care of everything a local business may require at the time of starting up.