Why are website design hacks so important for your business?
Growing any business is hard work. You have your hands in each pot while simultaneously wearing each hat. We understand that you care about marketing strategies, product creation, and growth planning, website design all on the same day. However, we thought that a handful of website design hacks that can quickly jack up your online sales with minimum effort would be of great value.
With so much going on, it can be too easy to let something as small as a digital presence disappear. However, that would be a serious mistake. The Harvard Business Review recently did a study on what exactly drives people to buy from a particular website, and the results are clearly “reliable”. By making consumers feel safe, comfortable and at ease when visiting your destination online, you are more likely to not only encourage them to purchase, but also convince them to become long-term users. A solid website design is paramount to creating this credibility.
By presenting a simple and easy-to-navigate online destination, users will have a more positive experience on your website, making them more likely to complete a purchase. So while things like company transparency, good testimonials, and a solid product are obvious ways to woo potential customers, a website design is clearly ranking in particularly high when it comes to determining if a brand is original and trustworthy. To stand out from the crowd, there are a few proven web design hacks that will turn your website visitors into loyal customers. Don’t worry, I’m not going to say something obvious like “responsive designs” — elements like that are a given.
Here are the top five website design hacks that will grow your business fast
1. Video landing page
Incorporating video into your website design is a no-brainer. I mean, 78 percent of internet users watch videos online every week. But don’t just embed any old YouTube videos. Instead, take your website design to the next level by creating a video landing page. You can target this video to a direct call-to-action on a specific website, à la Salesforce. Or you can take a page from Baesman’s book and create a rich video that automatically plays on your homepage. Either of these approaches can inform or build brand identity, but both will improve the user experience and the user’s impression of your business in general.
Not ready to buy this? Well! The proof is in the pudding. According to Vidyard and Demand Metric’s The State of Video Marketing 2017 study, which surveyed 159 B2B and B2C professionals and entrepreneurs, it was expected that 69% of website traffic would be video, while 70% of participants were expected. Experts say that video converts better than other forms of information and content.
2. Parallax movement
While digital experiences have certainly improved many aspects of our daily lives, they have a negative effect: people are lazy. In fact, being too lazy to click a button is often too far out of reach.
Enter the moving parallax. This uneven scrolling effect combats general consumer laziness while remaining visually appealing and engaging. With a simple swipe (à la Tinder), it’s easy for users to access your information as they scroll down the page.
The popularity of parallax scrolling has also introduced single-page web designs, deeper scrolling, and making “above-the-fold” information a little less essential, since it’s also easy to see. what lies below. Ultimately, this makes it easier to manage content priorities and increases the likelihood that your users will see everything.
Make Your Money Matter takes its parallax scrolling to the next level, with effects that stretch the illustrative timeline both horizontally and vertically, ensuring it engages users.
3. Animation Call to Action
Call to action is a necessary evil in web design. The reality is that your consumers won’t know what to do unless you tell them explicitly and repeatedly. However, simply telling your consumers what to do is no longer enough. They see stimuli and instructions from all over the web, so you need a little extra to help your goals stand out.
Adding a little animation to your big action items can be just be the ticket. Whether it’s a micromini interaction (like “liking” a Facebook post and watching multiple reaction animations) or a simple effect to grab the user’s attention, consumers are more likely to engage when the action you promote captures their attention and provides confirmation of completion.
Need a little inspiration? Airbnb uses its animation app, Lottie, to incorporate subtle graphic animations above calls to action throughout its website and app design.
4. Custom Typeface
Every website needs text, but the boring days of Times New Roman, Arial, or any other basic font are long gone. Instead, take your message to the next level with unique typography that embraces your brand identity while communicating with users. This unique typeface can take many forms (literally) or be found in different areas of your design. Some brands may choose to use it in their logo design, while others will sprinkle a custom font throughout the design to draw attention to the important content such as a newsletter sign-up call-to-action (below). Ultimately, how and where you use this trend is up to you.
5. Artificial Intelligence
Despite the increase in e-commerce sales on physical storefronts, people still crave connection, which is probably one of the reasons why intelligence Artificial intelligence in all its forms is very popular.
AI in web design can take many forms, but some common examples include machine learning, personalization, and chatbots. Machine learning and personalization are cut from the same fabric to some extent. So AI is essential to create a feeling of “special” to the user, thereby driving brand loyalty.
Chatbots affect the user experience more directly. While they provide an element of appeal, the biggest draw of integrating chatbots into your website design is customer service. Users can ask questions and get answers in real time, easily viewing and getting information quickly.
Quartz is a great example of chatbots in immersive app design. With chat interfaces and fun memes, users are more likely to come back for entertaining content than to read a boring article on another app. So to sum it up, introduction to AI in website appears to be one of most effective website design hacks of this hour.
Final words on website design hacks
By investing your time in website design hacks, you can cultivate a large and dedicated consumer base that will use your products over and over again. While there are many other design elements you can incorporate into your designs, each choice must ultimately:
• Make the user feel comfortable.
• Represent the brand.
• Draw clear attention to important calls to action.
• Give users the information they need to make an informed choice.